ACKO, the insurtech company making insurance convenient, transparent, and accessible for Indians, has partnered with renowned actor R Madhavan as its ‘Voice of the Customer’. This collaboration aims to dispel common misconceptions about insurance and empower consumers to make informed decisions. This strategic partnership between ACKO and R Madhavan marks a significant step forward in bridging the trust gap in the Indian insurance industry. By leveraging Madhavan’s influence and ACKO’s expertise, the collaboration aims to empower consumers with the knowledge and tools they need to make informed insurance decisions.
Madhavan as ‘Voice of the Customer’
In his role as ‘Voice of the Customer’, Madhavan will work with the ACKO team to create informative and relatable content that simplifies complex insurance terms and conditions. His unique ability to connect with audiences will help bridge the gap between the company and consumers, ultimately fostering trust and understanding.
Key Objectives of the Partnership
- To demystify the nuances of insurance and empower consumers to make informed decisions.
- To establish R Madhavan as a reliable advocate for insurance customers.
- To drive an uplift in customer education and informed decision-making.
Deeply Rooted in Valuable Content
The partnership will go beyond mere statements and focus on creating valuable content that educates and reinforces trust. Madhavan will collaborate closely with the ACKO team to develop content that simplifies various insurance products, including motor, health, and life insurance.
Founded in 2016, ACKO is an insurtech company committed to providing a seamless and customer-centric insurance experience. It has pioneered the direct-to-customer auto insurance space in India and holds one of the largest market shares in embedded insurance products. The company has distributed insurance policies to over 70 million unique customers and issued over 1 billion insurance policies in just three years of operation.
Important takeaways for all competitive exams:
- ACKO Founder: Varun Dua;
- ACKO Headquarters: Bengaluru;
- ACKO Founded: 3 November 2016.