AMFI Launches Chhoti SIP, Tarun Yojana & MITRA for Wider MF Access

The Association of Mutual Funds in India (AMFI) has unveiled three strategic initiatives—Chhoti SIP, Tarun Yojana, and MITRA—to enhance financial inclusion, promote investor awareness, and facilitate the retrieval of unclaimed investments. These programs align with the Securities and Exchange Board of India’s (SEBI) ongoing efforts to democratize mutual fund investments, ensuring broader participation across diverse demographics.

What is Chhoti SIP?

Chhoti SIP introduces a ₹250 Systematic Investment Plan (SIP), aiming to make mutual fund investments more accessible, especially for first-time investors and those from underserved communities. This initiative represents the ‘sachetization’ of mutual funds, allowing individuals to commence their investment journey with a minimal financial commitment.

How Does Tarun Yojana Empower Youth?

Tarun Yojana focuses on integrating financial literacy into the school curriculum, equipping young minds with foundational knowledge of investment principles. By fostering financial awareness from an early age, this program aims to empower the youth to make informed financial decisions, contributing to the nation’s economic growth.

What is the Purpose of MITRA?

The Mutual Fund Investment Tracing and Retrieval Assistant (MITRA) platform addresses the challenge of unclaimed or forgotten mutual fund investments. It enables investors and their legal heirs to identify and recover inactive holdings, ensuring rightful asset ownership and enhancing investor confidence in the mutual fund industry.

These initiatives come at a time when India’s mutual fund industry has witnessed robust growth, with assets under management (AUM) surpassing ₹65 lakh crore. Despite this surge, a significant portion of the population remains outside the formal investment ecosystem due to awareness and accessibility challenges. AMFI’s latest programs aim to bridge this gap, fostering a more inclusive financial landscape.

AMFI Chairman Navneet Munot emphasized the significance of these initiatives, stating, “Mutual funds are a key pillar of financial empowerment, enabling individuals to participate in India’s growth story. These initiatives are designed to ensure that investing is not just accessible but also secure, transparent, and aligned with the financial well-being of every Indian.”

By lowering entry barriers, instilling financial literacy at an early stage, and providing mechanisms to track and retrieve investments, AMFI aims to reshape India’s financial landscape, making mutual fund investments more inclusive and investor-friendly.

AMFI’s New Mutual Fund Initiatives – Key Highlights