MediBuddy, one of India’s largest digital healthcare platforms, has signed legendary Bollywood star Amitabh Bachchan as the official brand ambassador. As part of the deal, Bachchan will be seen endorsing various services available on the platform, while highlighting the need to prioritise one’s health.
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With the deal in place, MediBuddy is looking at further amplifying its reach across India. Leveraging the veteran actor’s popularity, especially across tier II and tier III cities, the brand aims to position itself as a household name.