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Amul Becomes Lead Sponsor for USA and South Africa in T20 World Cup 2024

The renowned Indian dairy giant Amul has been named the Lead Arm sponsor for the USA and South Africa cricket teams during the highly anticipated T20 World Cup in June.

USA’s Tournament Debut and Amul’s Support

The USA Cricket team will be making their T20 World Cup debut as co-hosts of the prestigious tournament, which commences on June 1. Part of the event, including the semifinals and finals, will take place in the Caribbean.

Amul’s sponsorship of the USA team holds special significance as the dairy behemoth has a global footprint, and its products, including Amul milk, are now being sold in the United States.

Expressing his excitement, Jayen Mehta, Managing Director of Amul, stated, “The goodness of Amul Milk will empower the USA Cricket team to win hearts and laurels from across the world. We wish our best to the team for the upcoming ICC T20 World Cup 2024.”

South Africa Strengthens Ties with Amul

Amul’s association with cricket extends beyond the USA team, as they have also been named the Lead Arm sponsor for the South African squad. This partnership builds upon their previous collaborations, including sponsorships during the 2019 ODI series and the 2023 ICC Cricket World Cup.

Mehta emphasized the importance of this partnership, saying, “Amul has been associated with the South Africa team in the 2019 ODI series and 2023 ICC Cricket World Cup. We are proud to further strengthen our association with the South Africa men’s cricket team and wish them all the best for the T20 World Cup.”

South Africa’s Opening Match

South Africa will kick off their T20 World Cup campaign against Sri Lanka on June 3, with Amul’s branding prominently featured on the leading sleeve of the Proteas’ World Cup playing kit.

Cricket South Africa expressed their delight, stating, “Amul is one of India’s most iconic and trusted dairy brands and will feature on the leading sleeve of the Proteas World Cup playing kit.”

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