Ashneer Grover launched cricket fantasy sports app ‘CrickPe’
Ashneer Grover, co-founder of BharatPe, has launched a new cricket-focused fantasy sports app named CrickPe ahead of the Indian Premier League (IPL) tournament. This app will compete against rivals such as Dream11, Mobile Premier League (MPL), and Games24x7’s My11Circle. Third Unicorn Pvt Ltd, founded by Ashneer Grover, has raised $4 million in seed funding from more than two dozen angel investors, including Anmol Singh Jaggi, Anirudh Kedia, and Vishal Kedia. Previously, Grover was associated with BharatPe and Grofers, both of which are unicorns. The app is targeting the upcoming IPL tournament for its launch and is allowing users to participate in contests for IPL matches starting from March 31, 2023.
Features of CrickPe
- CrickPe is a newly launched cricket-focused fantasy sports app that enables users above 18 years of age to create virtual cricket teams and participate in paid contests to win cash prizes based on the real-life performance of players.
- Users can also create private groups and compete in contests to earn rewards. The app will charge a 10% platform fee for any public or private contest. It will offer free contests for users to improve their skills.
- The platform has a unique feature that allows users to send cash rewards to their favourite cricketers, with amounts ranging from Rs 100 – Rs 100,000 per cricketer per financial year.
- CrickPe will charge a 10% fee for transactions of cash rewards accepted by cricketers starting from June 2023. However, the app is not acting as an agent of cricketers and is solely offering the feature as a user agent.
About the Ashneer Grover
- Ashneer Grover is an Indian entrepreneur and co-founder of several successful startups. He was born in 1982 in Delhi, India, and completed his MBA from the Indian School of Business in Hyderabad.
- Grover started his career in 2005 as a management consultant with A.T. Kearney. Later, he worked as the Chief Financial Officer (CFO) for companies like GreenDust and Bharti AXA Life Insurance.
- In 2018, Grover co-founded BharatPe, a financial technology company that provides payment solutions to merchants in India. The company has since become one of the fastest-growing fintech startups in India and achieved unicorn status in 2020, valued at over $1 billion.
- Grover was also associated with Grofers, an Indian online grocery delivery service, as its CFO before co-founding BharatPe.
- In 2022, Grover launched his third venture, Third Unicorn Pvt Ltd, which has developed a cricket-focused fantasy sports app called CrickPe.
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