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Catch the Rain Campaign: A Jan Andolan for Water Conservation

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Today, a workshop was organized by the Department of Water Resources, River Development and Ganga Rejuvenation (DoWR), Ministry of Jal Shakti at Dr. Ambedkar International Centre, Janpath, New Delhi. The workshop aimed to provide orientation to Central Nodal Officers (CNO) and Technical Officers (TO) who will visit 150 water-stressed districts across the country. These officials will ensure effective implementation of the “Jal Shakti Abhiyan: Catch the Rain” – 2023 (JSA: CTR) campaign, which runs from 4th March, 2023 to 30th November, 2023. A Central Team, comprising CNO and TO, will visit the assigned districts twice, before and after monsoon season. The workshop aimed to provide a mission and vision to the visiting officials and highlight their roles and responsibilities. The theme for the campaign is “Source Sustainability for Drinking Water”, and it will be implemented in all districts, including rural and urban areas.

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About Catch the Rain Campaign:

  1. The Jan Andolan campaign, “Catch the Rain,” has the objective of promoting water conservation at the grassroots level by involving people’s participation.
  2. The campaign seeks to expedite water conservation throughout the country.


The objective is to promote the adoption of rainwater harvesting structures (RWHS) that are appropriate for the local climate and subsoil conditions, with the aim of ensuring effective rainwater storage. All stakeholders are encouraged to participate in this effort.

Tag line:

Catch the rain, where it falls, when it falls.


Starting from 4th March, 2023, the Catch the Rain campaign will be executed throughout the nation, covering both rural and urban areas. The implementation period will extend from the pre-monsoon to the monsoon season, and will conclude on 30th November, 2023.


The campaign will be implemented by the National Water Mission(NWM), Ministry of Jal Shakti.

Key activities under the Catch the Rain Campaign:

  1. As part of the Catch the Rain Campaign, efforts will be made to remove encroachments and desilt tanks to increase the storage capacity of rainwater.
  2. The campaign will also focus on creating water harvesting pits, rooftop RWHS, and check dams.
  3. Obstructions in the channels bringing water from catchment areas will be removed.
  4. Traditional Water Harvesting Systems like step-wells will be repaired. Additionally, defunct bore-wells and old wells will be used to put the water back to aquifers.
  5. States have been requested to establish Rain Centers in each district. These centers will serve as technical guidance centers for RWHS.

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