Union Bank launches super-app UnionNXT and digital project SAMBHAV

Union Bank of India has launched its super-app named UnionNXT and digital transformation project SAMBHAV, with an investment outlay of around Rs 1,000 crore for the current financial year 2022-23 (FY23). The public sector lender expects recovery from the spending in two years and aims to have 50 per cent of business originating on the digital platform by 2025.

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A banking super-app essentially combines a number of services, such as payments, online shopping, bill payments, recharges, investment, loans, and fund transfer, on a single platform. UBI’s super-apps is similar to the super-apps by other large lenders such as State Bank of India’s Yono, Bank of Baroda’s Bob world and HDFC Bank’s PayZapp and ICICI Bank’s iMobile.

Mumbai-based public sector lender will expand the ambit of super-app for the marketplace, that being able to use app features to make purchases of consumer products and services in the next phase. However, it did not specify a timeline for such an offering for the marketplace.

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