Eurogrip Tyres Appoints M.S. Dhoni as Brand Ambassador

Eurogrip Tyres, a leading Indian brand known for its 2, 3-wheeler, and off-highway tyres, has recently signed M.S. Dhoni, the legendary cricketer, as its brand ambassador. The partnership aligns well with Eurogrip Tyres’ core values of performance, reliability, and safety, and aims to enhance the brand’s visibility and trust among consumers. M.S. Dhoni’s deep connection with motorcycles and his emphasis on performance, dependability, and passion for riding mirror the brand’s mission of empowering riders.

Key Points

Brand Ambassador

• M.S. Dhoni, a celebrated cricketer, has been signed as the brand ambassador for Eurogrip Tyres.

Partnership Highlights

• Eurogrip Tyres and M.S. Dhoni shares values such as performance, dependability, and passion for riding.
• Dhoni will endorse the entire range of products in Eurogrip’s portfolio.

M.S. Dhoni’s Statement

• Dhoni has a deep connection to motorcycles, which predates his cricket career.
• He emphasizes the importance of selecting the right tyres for a safe and enjoyable ride.
• Dhoni looks forward to partnering with Eurogrip Tyres for this new journey.

Eurogrip Tyres’ Perspective

• P. Madhavan, EVP of Marketing & Sales at TVS Srichakra Ltd., expressed excitement about the collaboration, stating that Dhoni represents the core values of the brand.
• The partnership emphasizes innovation, reliability, and performance for new-age riders.

Company Background

• Eurogrip Tyres has over 40 years of experience in tyre design and manufacturing.
• The brand offers a wide range of products suitable for various needs and applications.
• Eurogrip Tyres’ products are designed in Milan, Italy, and globally tested and certified, ensuring world-class standards.
• The company provides excellent warranty and after-sales service.