The Adani Group celebrated its Foundation Day, honoring the Indian cricket team that won the 1983 World Cup. The event, dubbed “Adani Day,” took place on the 61st birthday of the group’s founder, Gautam Adani. The Adani Group launched the “Jeetenge Hum” campaign during the event, with the goal of rallying support for Team India and boosting morale ahead of the upcoming ICC ODI Cricket World Cup 2023.
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About the campaign
- The launch of the campaign commemorates the 40th anniversary of India’s historic victory in 1983. While launching the campaign, Gautam Adani emphasised the importance of cricket as a unifying force in the country. The campaign encourages Indian cricket fans to unite as one, and rally behind Team India with #JeetengeHum on Twitter and Instagram, backing the team’s quest for victory and boosting their morale.
- This campaign draws inspiration from the Adani Group’s ethos, “Kar ke dikhaya hai, Kar ke dikhayenge,” symbolizing an indomitable spirit of achievement in both cricket and business. The “Jeetenge Hum” campaign champions the belief that winners, having tasted victory before, will inevitably relish it again—an inner conviction that precedes their satisfaction and pride in the public eye.
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