IRDAI Introduces Bima-ASBA for UPI-Based Insurance Payments

The Insurance Regulatory and Development Authority of India (IRDAI) has introduced Bima-ASBA (Bima Applications Supported by Blocked Amount) to simplify premium payments for life and health insurance policies. This initiative, effective from March 1, 2025, allows policyholders to authorize a one-time UPI mandate (OTM) to block funds in their bank accounts for premium payments. The amount remains in the account until the insurer accepts the policy proposal, ensuring greater transparency and security in transactions.

How Does Bima-ASBA Work?

The Bima-ASBA system works through the Unified Payments Interface (UPI), allowing policyholders to set up a one-time mandate (OTM) for their premium payments. Instead of directly debiting the amount, the insurer only blocks the funds in the bank account. If the policy is accepted, the blocked amount is debited. If it is rejected or canceled, the full amount is released back to the policyholder’s account without deductions .

This feature ensures that policyholders have full control over their money until the underwriting process is complete. It also eliminates the need for multiple transactions and reduces the risk of unauthorized debits.

What Are the Key Benefits of Bima-ASBA?

Mandatory Implementation for Insurers

All life and health insurers must offer the Bima-ASBA facility by March 1, 2025. However, customers can decide whether to use it or continue with traditional payment methods.

No Extra Charges for Policyholders

The Bima-ASBA facility is free of charge. There are no processing fees or hidden costs .

Funds Blocked for a Maximum of 14 Days

The premium amount is held for up to 14 days or until the insurer makes an underwriting decision. If no decision is made within this period, the blocked amount is released automatically .

Immediate Refunds in Case of Rejection

If the policy application is denied or withdrawn, the blocked amount is refunded within one working day, ensuring a smooth customer experience.

Real-Time Transaction Updates

Policyholders receive instant notifications at every stage—when the amount is blocked, when it is debited, and when it is released.

Collaboration with Banks for Seamless Transactions

Insurers are required to partner with multiple banks to ensure smooth UPI transactions and regulatory compliance.

How Will Bima-ASBA Impact the Insurance Industry?

The introduction of Bima-ASBA is part of IRDAI’s broader initiative to modernize insurance payments. By using UPI for premium payments, the regulator aims to enhance customer security, reduce transaction failures, and improve policy purchase transparency.

However, its success depends on proper implementation by insurers and awareness among customers. IRDAI has directed insurers to maintain detailed records of all mandates and submit them for regulatory review.

This move follows IRDAI’s past efforts to prevent unauthorized deductions and ensure that premium payments are collected only after policy acceptance. With the March 1, 2025 deadline, insurers must integrate the system, while policyholders should explore how Bima-ASBA can simplify their payments .

Bima-ASBA: Key Highlights