Chennai Super Kings (CSK) have officially announced the appointment of Katrina Kaif as their brand ambassador for the upcoming Indian Premier League (IPL) 2024 season. This partnership marks a significant milestone for the five-time IPL champions, signalling a new chapter in their illustrious journey.
A New Face for CSK
Katrina Kaif, one of Bollywood’s most celebrated actresses, is set to bring her star power to the cricketing world as the new face of Chennai Super Kings. Known for her charismatic presence and massive fan following, Kaif’s association with CSK is expected to amplify the team’s appeal and strengthen its connection with fans across the globe.
Strategic Partnership with Etihad Airways
The announcement of Katrina Kaif as the brand ambassador comes on the heels of CSK’s newly inked sponsorship deal with Etihad Airways. This strategic partnership aligns with the team’s vision of expanding its global reach and enhancing its brand image. Notably, Katrina Kaif also serves as the brand ambassador for Etihad Airways, making this collaboration a seamless fit for all parties involved.
Refreshing the Team’s Identity
In anticipation of the IPL 2024 season, the Chennai Super Kings have also unveiled a refreshed jersey logo. This update reflects the team’s commitment to evolving its brand identity while staying true to its core values and legacy. Fans can expect to see their favourite players donning the new jersey, symbolizing a fresh start and renewed ambitions for the championship.