MasterCard tie-up with badminton players to promote digital payments in India

Mastercard announced that Badminton players Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy and Chirag Shetty will come on board as brand ambassadors.

Mastercard announced that Badminton players Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy and Chirag Shetty will come on board as brand ambassadors of the company in India. As winners of the prestigious Thomas Cup 2022 and Birmingham 2022 Commonwealth Games, the new ambassadors will partner with Mastercard to spread awareness about the safety, security, and convenience of digital payments in India.

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This partnership is in line with the efforts of the Reserve Bank of India (RBI) and Prime Minister Modi’s vision of Digital India. Earlier this year, Mastercard signed on Shiv Kapur to enhance its leading panel of golfers, which also includes Anirban Lahiri as a brand ambassador. Globally, Mastercard is deeply invested in sports from tennis to cricket to soccer to e-sports, with badminton now added to the list.

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