Niti Aayog launches 'Shoonya' programme to promote zero-pollution

Niti Aayog in collaboration with US-based Rocky Mountain Institute (RMI) and RMI India, has launched a campaign named Shoonya, to promote zero-pollution delivery vehicles by working with consumers and industry. The campaign will promote the adoption of electric vehicles (EVs) in the urban deliveries segment and create consumer awareness about the health, environmental and economic benefits of electric vehicles.

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As part of the campaign, a corporate branding and certification programme is being launched to recognise and promote the industry’s efforts towards transitioning to EVs for final-mile deliveries. An online tracking platform will share the campaign’s impact through data such as vehicle kilometres electrified, carbon savings, criteria pollutant savings and other benefits from clean delivery vehicles.

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