Reliance Beats Apple, Ranks 2nd in FutureBrand 2024

Reliance Industries Limited (RIL) has achieved a significant milestone by securing the second spot in the FutureBrand Index 2024, surpassing global giants like Apple and Nike. This marks the first time an Indian company has entered the top three of this prestigious global ranking. The index, which assesses companies based on brand perception rather than financial performance, highlights Reliance’s strong brand positioning and influence on the world stage. Samsung claimed the top position, while Reliance outperformed Apple, Nike, Disney, Netflix, Microsoft, Intel, and Toyota.

How Did Reliance Achieve This Remarkable Leap?

Reliance’s journey in the FutureBrand Index has been nothing short of impressive. In 2023, it was ranked 13th, and within a year, it jumped to the second spot. This rise reflects its strong consumer trust, strategic expansion, and presence across key industries such as energy, telecommunications, and retail. The company’s ability to diversify and innovate has played a crucial role in enhancing its brand perception globally.

Another critical factor is Reliance’s growing global footprint and its ability to adapt to changing market dynamics. With investments in green energy, digital services, and consumer retail, the company has positioned itself as a leader in multiple sectors. This has strengthened its reputation among stakeholders and consumers alike.

How Has the Global Brand Landscape Changed?

The FutureBrand Index 2024 highlights a major shift in the geographic distribution of top brands. A decade ago, in 2014, seven out of the top ten brands were from the United States. In contrast, 2024’s ranking shows a more diversified mix, with only four US brands in the top ten. The rest come from the Asia-Pacific (APAC) region and the Middle East.

This shift underlines how Asian and Middle Eastern companies are making significant investments in brand-building. Businesses in these regions, especially in B2B sectors, are now competing at the same level as traditional US and European brands. The changing brand landscape reflects the growing influence of emerging economies and the evolving global business environment.

Which Sectors Performed the Best and Worst?

The FutureBrand Index 2024 also offers insights into sector-wise brand performances:

Finance: Emerged as the strongest sector, with 10 out of 15 brands improving in ranking. This indicates consumer trust and steady growth in financial services.

Healthcare: Faced challenges, as 10 out of 15 brands declined in ranking, reflecting public perception issues and industry struggles.

Consumer Staples: Showed balanced growth, with five companies rising and three declining, pointing to moderate but stable performance.

Information Technology: Had mixed results—nine companies improved, but 11 saw a decline, highlighting the sector’s volatility.

Energy & Communication Services: Faced setbacks, with more brands declining than improving. A striking example is Alphabet (Google), which dropped from No. 1 in 2014 to No. 57 in 2024, and Meta (Facebook), which fell from No. 11 to No. 52.

Industrials: Remained largely stagnant, with no major upward movement. Boeing even dropped out of the rankings entirely.

The FutureBrand Index 2024 presents a clear picture of how global brand perceptions are evolving. Reliance’s rise to the second position not only reflects its business success but also signals India’s growing presence in the global corporate landscape. As companies continue to adapt and expand, brand trust and strategic innovation will play a key role in future rankings.

Reliance Industries’ Ranking in FutureBrand Index 2024 – Key Highlights