Reliance Unveils ‘Spinner’ Sports Drink with Muralitharan

Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, has entered the sports hydration drink segment with its new brand, Spinner. Co-created with Sri Lankan cricket legend Muttiah Muralitharan, Spinner aims to provide an affordable and effective hydration solution. Priced at ₹10 for a 150 ml bottle, it is significantly cheaper than competitors like Gatorade and Powerade. The brand is set to collaborate with multiple IPL teams to enhance visibility and aims to create a $1 billion sports beverage category within three years.

Key Highlights of the Spinner Launch

RCPL’s Entry into Sports Hydration

• Reliance Consumer Products Ltd (RCPL) introduced Spinner, marking its expansion into the sports drink market.
• The brand has been co-created with Muttiah Muralitharan.

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Competitive Pricing Strategy

• Spinner is priced at ₹10 for a 150 ml bottle, making it more affordable than competitors.
• Gatorade (PepsiCo) – ₹50 for 500 ml
• Powerade (Coca-Cola) – ₹50 for 500 ml
• Aptonia (Decathlon) – ₹99 for 400 ml (₹69 on discount)

RCPL’s Growing Beverage Portfolio

• RCPL has aggressively entered the beverage market, starting with the Campa Cola revival in 2023.
• In January 2025, it launched RasKik Gluco Energy, marking its entry into the energy drink segment.
• RCPL now holds over 10% market share in the sparkling beverage category in select states.

Spinner’s IPL Partnerships

• The brand has partnered with top IPL franchises to boost visibility, including,
• Lucknow Super Giants
• SunRisers Hyderabad
• Punjab Kings
• Gujarat Titans
• Mumbai Indians

Flavors & Target Audience

• Available in three flavors: Lemon, Orange, and Nitro Blue.
• Targeted at both athletes and everyday consumers looking for hydration solutions.

Vision for the Sports Beverage Market

• RCPL aims to establish a sports beverage category worth $1 billion within the next three years.
• COO Ketan Mody emphasized making hydration accessible to all.
• Muttiah Muralitharan called Spinner a “game-changer” in hydration.