Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, has entered the sports hydration drink segment with its new brand, Spinner. Co-created with Sri Lankan cricket legend Muttiah Muralitharan, Spinner aims to provide an affordable and effective hydration solution. Priced at ₹10 for a 150 ml bottle, it is significantly cheaper than competitors like Gatorade and Powerade. The brand is set to collaborate with multiple IPL teams to enhance visibility and aims to create a $1 billion sports beverage category within three years.
Key Highlights of the Spinner Launch
RCPL’s Entry into Sports Hydration
- Reliance Consumer Products Ltd (RCPL) introduced Spinner, marking its expansion into the sports drink market.
- The brand has been co-created with Muttiah Muralitharan.
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Competitive Pricing Strategy
- Spinner is priced at ₹10 for a 150 ml bottle, making it more affordable than competitors.
- Gatorade (PepsiCo) – ₹50 for 500 ml
- Powerade (Coca-Cola) – ₹50 for 500 ml
- Aptonia (Decathlon) – ₹99 for 400 ml (₹69 on discount)
RCPL’s Growing Beverage Portfolio
- RCPL has aggressively entered the beverage market, starting with the Campa Cola revival in 2023.
- In January 2025, it launched RasKik Gluco Energy, marking its entry into the energy drink segment.
- RCPL now holds over 10% market share in the sparkling beverage category in select states.
Spinner’s IPL Partnerships
- The brand has partnered with top IPL franchises to boost visibility, including,
- Lucknow Super Giants
- SunRisers Hyderabad
- Punjab Kings
- Gujarat Titans
- Mumbai Indians
Flavors & Target Audience
- Available in three flavors: Lemon, Orange, and Nitro Blue.
- Targeted at both athletes and everyday consumers looking for hydration solutions.
Vision for the Sports Beverage Market
- RCPL aims to establish a sports beverage category worth $1 billion within the next three years.
- COO Ketan Mody emphasized making hydration accessible to all.
- Muttiah Muralitharan called Spinner a “game-changer” in hydration.
Summary/Static | Details |
Why in the news? | Reliance Unveils ‘Spinner’ Sports Drink with Muralitharan |
Brand Name | Spinner |
Company | Reliance Consumer Products Ltd (RCPL) |
Co-Creator | Muttiah Muralitharan |
Segment | Sports Hydration Drink |
Launch Price | ₹10 for 150 ml |
Competitor Pricing | Gatorade & Powerade: ₹50 (500 ml), Aptonia: ₹99 (400 ml) |
Flavors | Lemon, Orange, Nitro Blue |
Key IPL Partners | LSG, SRH, PBKS, GT, MI |
Market Vision | $1 billion category in 3 yearsOther RCPL Beverages |
Other RCPL Beverages | Campa Cola, RasKik Gluco Energy |