Salman Khan Named Brand Ambassador for Kho Kho World Cup

The Kho Kho Federation of India (KKFI) has officially appointed Bollywood superstar Salman Khan as the brand ambassador for the inaugural Kho Kho World Cup, which will be held in New Delhi from January 13 to 19, 2025. This event will see the participation of teams from 24 countries and is set to boost the global profile of Kho Kho. The tournament aims to showcase the sport’s widespread appeal, with an exciting lineup of men’s and women’s teams competing for the first time on the world stage.

Event Dates & Location

• The Kho Kho World Cup will be hosted in New Delhi from January 13 to 19, 2025.

Salman Khan’s Role

• Salman Khan has been appointed as the brand ambassador for this historic event.
• He expressed his enthusiasm for Kho Kho, reminiscing about his personal connection with the sport and its significance in Indian culture.
• Khan highlighted that the tournament is not only a sports competition but also a tribute to India’s strength and spirit.

Tournament Features

• The event will feature 21 men’s teams and 20 women’s teams, representing 24 countries.
• A demonstration match was organized featuring star players such as Pratik Waiker, Aditya Ganpule, Ramji Kashyap, and Priyanka Ingle.

Importance of the Event

• The Kho Kho World Cup 2025 is a major milestone in bringing international attention to Kho Kho, a traditional Indian sport.
• The tournament is expected to draw a global audience, with star power and media coverage adding to its significance.

Support from Key Organizations

• Indian Olympic Association (IOA) has partnered with KKFI to provide full support for the event.
• KKFI President, Shri Sudhanshu Mittal, expressed gratitude towards Salman Khan for supporting the sport and helping increase its visibility.

Equal Opportunity

• The event will ensure equal participation from both men’s and women’s teams, with KKFI committed to making the tournament accessible and inclusive.

Kho Kho Federation of India (KKFI)

• KKFI is the national governing body for Kho Kho in India, organizing national championships and managing the development of the sport.
• The Federation collaborates with Ultimate Kho Kho (UKK), a league that promotes the sport at the national level.

Global Impact

• The World Cup will serve as a platform for Kho Kho to reach an international audience, showcasing the sport’s traditional roots and modern appeal.
• The involvement of a high-profile celebrity like Salman Khan is expected to draw attention and enhance the event’s prestige.