Sony Sports Secures Rights for All ACC Tournaments (2024-2031)

On 22nd November evening, Jay Shah, the ICC president-elect and current chief of the BCCI and ACC, announced a landmark partnership between the Asian Cricket Council (ACC) and Sony Sports Networks. The deal, which will span from 2024 to 2031, will see all ACC tournaments broadcast exclusively on Sony Sports, marking a significant boost for cricket’s visibility in the region.

Key Points

Exclusive Partnership

• Sony Sports Networks has secured exclusive broadcast rights for all ACC tournaments from 2024 to 2031.
• This deal covers all levels of ACC tournaments, including men’s, women’s, and junior events.

Increased Value

• The new deal is 70% higher than the previous broadcast cycles, underscoring the growing value and interest in ACC tournaments.
• Jay Shah expressed confidence that Sony Sports’ expertise will enhance the global reach and success of ACC tournaments.

Tournaments Under ACC

The ACC organizes 13 cricket tournaments, with prominent events such as,

• ACC Men’s Asia Cup
• ACC Women’s Asia Cup
• ACC Men’s U19 Asia Cup

These tournaments are critical in fostering cricket talent at various levels across Asia.

Global Impact and Growth

• The deal highlights the increasing importance of ACC tournaments globally, aligning with the growing popularity of cricket in the region.
• Sony Sports Networks’ experience is expected to elevate the broadcasting quality and coverage of ACC events, reaching broader audiences.