Star Health and Allied Insurance, a prominent health insurance provider in India, has taken a groundbreaking step towards inclusivity by introducing an insurance policy in Braille. This initiative marks a significant milestone in empowering visually impaired individuals, allowing them to access crucial health insurance information independently.
The Innovative Braille Policy
Addressing Specific Needs
The new policy is meticulously designed to cater to the unique requirements of individuals with disabilities, specifically:
- Those with 40% or more disability
- Individuals with physical, sensory, or cognitive impairments
Collaboration with Experts
Star Health developed this innovative policy in partnership with the National Association of the Blind (NAB), ensuring that it truly meets the needs of the visually impaired community.
Comprehensive Coverage
The Braille policy includes:
- Essential medical treatments
- Support services for people with disabilities
- Comprehensive coverage often unavailable to this community
The Economic Impact of Vision Impairment
Productivity Loss
According to a 2022 study by the Indian Journal of Ophthalmology:
- Vision impairment leads to an economic loss of Rs 646 billion in productivity
- This staggering figure underscores the importance of initiatives like Star Health’s Braille policy
Beyond Insurance: Financial Inclusivity Campaign
Employment Opportunities
Star Health has launched a financial inclusivity campaign alongside the Braille policy, offering:
- Opportunities for visually impaired individuals to become health insurance agents
- Training and upskilling for this marginalized group
- The ability to generate income while working remotely
Support for New Agents
The company is providing comprehensive support for new agents, including:
- Fully funded exam preparation
- Audio training materials
- Assistance from scribes
- A dedicated hotline for ongoing support
Industry Support and Recognition
Endorsement from Entrepreneurs
Srikanth Bolla, Co-Founder of Bollant Industries and a visually impaired entrepreneur, voiced his support at the launch event:
- “Special Care Gold is not merely an insurance policy; it is a step towards genuine inclusivity.”
- Bolla himself has been made a licensed health insurance agent with Star Health
The Broader Impact
Promoting Inclusivity
Star Health’s initiative goes beyond providing insurance:
- It challenges industry norms
- Sets a new standard for inclusivity in the financial sector
- Provides economic opportunities for a marginalized community
Potential for Industry-wide Change
This move by Star Health could:
- Inspire other insurance providers to develop similar inclusive policies
- Encourage broader accessibility initiatives across various industries