Fast Moving Electrical Goods (FMEG) company Syska Group, has roped in actor Rajkummar Rao as the new face of the brand. Rao will work closely with the company to promote the Syska products across LED and fan segments. The partnership will also see Syska Group launch a new ad campaign with Rajkummar focusing on LED and fans.
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The company aims to leverage the actors strong connect with urban audiences, as well as with those from Tier 2 and 3 markets, which make up the large segment of its target groups.
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