Business

Star Health Insurance Launches ‘SheTARA’ Campaign to Mark International Women’s Day

Star Health Insurance has launched the SheTARA campaign in Tamil Nadu to celebrate International Women’s Day. This initiative aims to promote preventive healthcare among women while also encouraging more women to join as insurance agents. Tamil Nadu, which employs nearly...

Salman Khan Teams with GRM for Wheat Flour Campaign

GRM Overseas Limited has launched a new marketing campaign for its 10X Classic Chakki Fresh Atta, featuring Bollywood actor Salman Khan as the brand ambassador. The campaign, titled “Better Half Ki Better Choice”, emphasizes the product’s quality, hygiene, and nutrition,...

Razorpay Expands into Singapore to Revolutionize Digital Payments

Razorpay, a leading fintech company, has officially launched its payment solutions in Singapore, marking its next major expansion after its success in India and Malaysia. The move aligns with Singapore’s digital-first economy and growing real-time payments ecosystem. Razorpay aims to...

Saina Nehwal Joins Naarica as Strategic Investor & Brand Ambassador

Badminton legend and former World No.1 Saina Nehwal has ventured into the world of business by partnering with Naarica, an innovative menstrual hygiene brand. As a strategic investor and brand ambassador, Nehwal aims to promote sustainable and high-quality menstrual care...

PhonePe Launches ‘Insuring HEROES’ Campaign for International Women’s Day 2025

PhonePe, one of India’s leading digital payment platforms, has launched its ‘Insuring HEROES’ campaign ahead of International Women’s Day (March 8, 2025). The initiative aims to promote financial security among women by offering exclusive discounts on select term life and...

Digital Payment Trends in February 2025: UPI, IMPS, FASTag, and AePS Performance

The digital payments ecosystem in India witnessed mixed trends in February 2025, with Unified Payments Interface (UPI) transactions experiencing a month-on-month (MoM) decline, while FASTag and Aadhaar Enabled Payment System (AePS) transactions demonstrated steady growth. The variations in transaction volumes...

Paytm Partners with Perplexity to Enhance AI-Driven Search and Assistance

In a significant move towards enhancing digital accessibility and financial decision-making, Paytm has announced its partnership with Perplexity, an AI-driven answer engine. This collaboration aims to integrate AI-powered search into the Paytm app, allowing users to ask questions, explore various...

Flipkart-Backed super.money Acquires BharatX for Growth

Flipkart-backed UPI platform super.money has acquired BharatX, a checkout financing platform, in an all-cash deal. The acquisition is expected to strengthen super.money’s position in India’s growing digital credit market, particularly in checkout financing. With this acquisition, super.money aims to leverage...

TRIFED Partners with NIFT and HPMC to Boost Tribal Entrepreneurship

The Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED), under the Ministry of Tribal Affairs, has signed key Memoranda of Understanding (MoUs) with the National Institute of Fashion Technology (NIFT) and the Himachal Pradesh Horticulture Produce Marketing and Processing...

Paytm Solar Soundbox: A Game-Changer for Small Merchants in India

Paytm has introduced the Paytm Solar Soundbox, an innovative solution aimed at revolutionizing digital payments for small merchants in India. Launched on February 20, 2025, this device ensures seamless and uninterrupted transaction alerts by using solar energy. Designed primarily for...