Saina Nehwal Joins Naarica as Strategic Investor & Brand Ambassador

Badminton legend and former World No.1 Saina Nehwal has ventured into the world of business by partnering with Naarica, an innovative menstrual hygiene brand. As a strategic investor and brand ambassador, Nehwal aims to promote sustainable and high-quality menstrual care solutions, making them accessible to women across India.

With nearly 50% of menstruating women in India still lacking access to proper sanitary products, Naarica is committed to bridging this gap with eco-friendly, reusable, and scientifically designed solutions. This collaboration is expected to drive awareness, expand market reach, and empower women through better menstrual hygiene options.

Key Highlights of the Partnership

Saina Nehwal’s Role

• Strategic investor and brand ambassador for Naarica.
• Advocates for sustainable menstrual hygiene solutions.
• Aims to create awareness and accessibility for high-quality menstrual products.

About Naarica

• India’s only German lab-certified anti-bacterial alternative to traditional pads.
• Offers reusable, eco-friendly menstrual care products.
• Period underwear is designed in France and meets rigorous scientific standards.
• Uses the simple approach: USE. WASH. REPEAT.

Statements from Key Figures

Saina Nehwal

• Emphasized menstrual hygiene as a critical but overlooked issue in India.
• Sees this collaboration as a step toward empowerment and change.

Shruti Chand (Founder, Naarica)

• Called Saina’s association a milestone for reaching diverse demographics.
• Believes the partnership will help scale operations and expand outreach to underserved communities.

India’s Menstrual Hygiene Market

• Expected to reach $522 million by 2025.
• Growing demand for sustainable and high-performance menstrual products.
• Naarica is revolutionizing intimate wear with comfort, sustainability, and affordability.

Community Impact

• Naarica fosters a strong community of ‘Naaris’—women who challenge norms and inspire change.
• The partnership aligns with the mission of reshaping the menstrual hygiene landscape in India.