Tata Sky has dropped the ‘sky’ brand name after 15 years and has rechristened itself as Tata Play. The DTH company has joined hands with Netflix to offer new OTT (over the top) content-centric channel packs as well. The new name of the company will be visible to the viewers. Tata Play Binge will hosts content from 13 leading OTT apps through a single User Interface while offering the flexibility of a single subscription and payment.
Through the new identity as Tata Play, companies simply aim to signify their expanded range of products and services and their desire to be future-ready while making tomorrow better than today for homes and families. Tata Play was founded in 2006. It is a joint venture between the Tata Sons (60%) and The Walt Disney Company (30%), with Temasek Holdings, Singapore (10%).