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The Environment Minister announces the launch of the ‘Prakriti’ green initiative

In the presence of Union Minister of Environment, Forest & Climate Change, Shri Bhupender Yadav, the mascotto ‘Prakriti’ was launched today to raise public awareness about small changes that can be made to our lifestyle for a better environment. As well as various green initiatives taken by the Ministry of Environment, Forest & Climate Change and the Central Pollution Control Board (CPCB) to ensure effective Plastic Waste Management (PWM) in the country.

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  • To combat the problem of plastic pollution, India’s Prime Minister, Shri Narendra Modi, pledged to eliminate single-use plastics (SUPs) by 2022.
  • The Union Minister for Environment, Forest & Climate Change also administered the ‘Swachh Bharat Harit Bharat Green Pledge’ to the crowd, carrying the momentum forward and emphasising the importance of active citizen engagement.
  • Plastic has emerged as one of the most important environmental concerns of our day. India produces over 3.5 million tonnes of plastic waste each year, with per capita plastic waste creation nearly doubling in the last five years.
  • Our ecosystems are harmed by plastic pollution, which is also linked to air pollution.

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