TRIFED Partners with Meesho, IFCA, and MGIRI

In a significant shift towards enhancing the economic welfare of tribal communities, TRIFED (Tribal Cooperative Marketing Development Federation of India Ltd) has entered into strategic partnerships with Meesho, the Indian Federation of Culinary Associations (IFCA), and the Mahatma Gandhi Institute of Rural Industrialization (MGIRI). These collaborations are designed to facilitate tribal businesses by integrating them into the B2B sector and ensuring the growth and promotion of tribal products. The Memoranda of Understanding (MoUs) were signed on February 18, 2025, during the ongoing “Aadi Mahotsav” at Major Dhyan Chand National Stadium in New Delhi, marking a crucial step in enhancing tribal entrepreneurship and market access.

Key Developments from the MoUs

Meesho Partnership

• Facilitate the onboarding of tribal products onto Meesho’s social commerce platform.
• Capacity-building and training for tribal suppliers to enhance their marketing skills.

IFCA Partnership

• Establish long-term collaborations with culinary professionals and hotel chains.
• Use the IFCA’s technology platform to provide market access for tribal food products.

MGIRI Partnership

• MGIRI will serve as the knowledge partner for TRIFED, conducting training and capacity-building programs for tribal artisans.
• The signing of these MoUs represents a strategic move towards the implementation of a B2B approach that ensures the empowerment of tribal communities and supports the growth of their business potential.

Summary of Partnerships and Objectives

TRIFED and Meesho

• Objective: Integrate tribal products into Meesho’s platform.
• Goal: Enable tribal businesses to access wider markets through social commerce.

TRIFED and IFCA

• Objective: Collaborate with culinary professionals and hotel chains.
• Goal: Expand the market for tribal food products and facilitate long-term partnerships.

TRIFED and MGIRI

• Objective: Provide training for tribal artisans.
• Goal: Enhance tribal craftsmanship and skills for better market engagement.

Event Highlights

• The MoUs were exchanged by the General Managers of TRIFED with key representatives from each organization: Ms. Prachi Bhuchar (Meesho), Chef Manjit Gill (IFCA), and Dr. Ashutosh A. Murkute (MGIRI).
• Shri Ashish Chatterjee, Managing Director of TRIFED, presided over the event, discussing the significance of these partnerships for tribal socio-economic development.

Festival Context

• The MoUs were signed during the ongoing “Aadi Mahotsav”, which was inaugurated by President Smt. Droupadi Murmu on February 16, 2025.
• The festival, running from February 16 to 24, showcases the spirit of entrepreneurship, tribal crafts, culture, cuisine, and commerce.