CEO & CCO of McCann Worldgroup India, Prasoon Joshi has been appointed by Uttarakhand Government as the state’s brand ambassador. Padma Shri awardee Prasoon Joshi is currently the Chairman of the Central Board of Film Certification (Censor Board). He is a famous and highly awarded member of the Indian advertising and media fraternity. Joshi has also written the lyrics for songs in popular Bollywood movies such as Rang De Basanti, Fanaa and Taare Zameen Par. He has also written the script for the award-winning 2013 film, Bhaag Milkha Bhaag.
Why Prasoon Joshi appointed as state’s brand ambassador?
Prasoon Joshi is a native of Uttarakhand, the state administration has authorised the director general of culture to enter a Memorandum of Understanding with Joshi in this regard. Joshi is known for his work and content creation across advertising, poetry, songwriting, and cinema. His socially relevant campaigns like Malnutrition Polio eradication, Women empowerment Ministry of tourism, and the Swachh Bharat Abhiyaan (Clean India) have all won accolades and found deep and powerful consumer connect. He was also one of the key architects for the National Election campaign of 2014. Joshi’s campaign for HappyDent gum, “The HappyDent Palace,” was ranked as one of the “Top 20 Campaigns of the 21st Century” by The Gunn Report.
Awards to Prasoon Joshi:
Earlier this month, the Uttarakhand government bestowed the Uttarakhand Gaurav Samman honour to Joshi for his contributions to art, literature, culture and advertising. He has received several prestigious international honours such as Young Global Leader by the World Economic Forum in 2006. He was also the first Asian to become the jury president at the Cannes International Festival of Creativity in 2014 for the prestigious Titanium category.