Airbnb signed a Memorandum of Understanding (MoU) with the Department of Tourism, Government of Goa, to jointly promote Goa as one of the most sought-after high potential tourism destinations in India and around the world.
Aim Of This Development:
This partnership is aimed at encouraging travel to unique destinations that are lesser-known and enabling economically regenerative community-led tourism in the state. On the sidelines of the official launch of ‘Rediscover Goa’, a week-long celebration of Goa’s vast cultural diversity beyond its beaches and dazzling nightlife, Airbnb and Goa Tourism Department have joined hands to scale homestay capacity across the state, and provide support to Goan homestay Hosts in delivering quality tourism experiences to guests, both domestic and international.
Significance Of This Move:
The announcement reflects the commitment of both parties to support the development of a sustainable tourism ecosystem in Goa, while highlighting current and upcoming tourism destinations in the state. By hosting knowledge sharing and training workshops for homestay Hosts, the partnership will also enhance the potential of tourism to create jobs and sustainable livelihood opportunities for the local communities. There will be a spotlight on unique properties that enable more domestic and international travelers to explore Goa like never before and uncover some hidden gems.
Key elements Of This:
- The Department of Tourism, Government of Goa and Airbnb will work together to promote Goa as a destination for high-quality tourism, by upscaling the culture of homestays in the state, while spotlighting unique destinations for hinterland tourism and homestay tourism that travellers can discover. This will be done through targeted domestic and international destination promotion campaigns.
- Airbnb will support the Department of Tourism’s vision by conducting workshops and seminars to train homestay hosts and B&B owners on the importance of responsible tourism, build host capacity, seek to amplify and create awareness on the local laws and encourage host registration; while continuing to work towards onboarding more Hosts and properties on the platform. These efforts will be aimed at equipping current and prospective Hosts with knowledge and guidance to boost inclusive and community-led travel in the state.
- Airbnb will also endeavor to share global best practices, periodic travel trends and insights related to home stays, from time to time, to help the DoT make informed decisions on capacity building needs, and other progressive policies that will help drive responsible tourism in the state.