Amazon Launched Satellite for Project Kuiper Broadband Internet

Amazon has initiated the deployment of its ambitious $10 billion Project Kuiper, launching its first batch of 27 satellites aimed at providing global broadband connectivity, especially to remote and rural areas. This launch marks the beginning of Amazon’s challenge to SpaceX’s Starlink, which already has over 8,000 satellites in orbit and millions of users worldwide.

Why in News?

On April 28, 2025, Amazon successfully launched the first 27 satellites of its Project Kuiper broadband internet constellation from Cape Canaveral, Florida, marking the company’s official entry into the satellite internet race against SpaceX’s Starlink.

Project Kuiper Launch Details

• Date of Launch: April 28, 2025
• Number of Satellites Launched: 27
• Launch Vehicle: Atlas V rocket from United Launch Alliance (ULA)
• Launch Site: Cape Canaveral Space Force Station, Florida
• Goal: To deploy 3,236 satellites in Low Earth Orbit (LEO)

Purpose and Vision

• Deliver broadband internet to underserved, rural, and remote areas globally
• Compete with SpaceX’s Starlink and traditional telecom companies (AT&T, T-Mobile)
• Support consumers, enterprises, and governments through cloud connectivity

Deployment Timeline & Deadlines

• FCC mandate: Deploy at least 1,618 satellites by mid-2026
• Amazon may seek extension due to delayed start
• Up to 5 more launches expected in 2025

Technology and Equipment

• User Terminals
• LP record-sized standard terminal
• Smaller terminal (Kindle-sized)
• Cost target: Under $400 per unit
• Consumer Integration: Designed to work with Amazon Web Services (AWS)

Market & Strategy

• Starlink currently leads with over 5 million users in 125 countries
• Amazon sees strong potential with insatiable demand
• Project Kuiper will also have potential defense applications