Anurag Thakur launches Prasar Bharti – Shared Audio Visuals for Broadcast and Dissemination (PB-SHABD)

Union Minister of Information and Broadcasting, Anurag Singh Thakur, inaugurated PB-SHABD, a news sharing service, alongside the revamped websites of DD News and Akashvani News, and an updated News on Air mobile app at the National Media Centre, New Delhi.

Historic Move for Information and Broadcasting Sector:

• Minister Thakur highlights the significance of PB-SHABD for the country’s media landscape, enabling the dissemination of accurate and meaningful content across all regional languages.
• Emphasizes Prasar Bharati’s extensive network for news gathering and delivery to every corner of India.

Features of PB-SHABD:

• Clean feed devoid of Doordarshan’s logo provided to news organizations.
• Curated content from diverse regions and languages, supporting smaller news organizations lacking extensive content networks.
• Single point source of news content across fifty categories, fostering inclusivity in news dissemination.
• Introductory offer: Free service for the first year.

Enhancements to News Services:

• Updated websites of Doordarshan News and All India Radio, and the NewsOnAIR app with personalized news feeds, push notifications, multimedia integration, offline reading, live streaming, social media sharing, location-based delivery, bookmarking, and powerful search.

Acknowledgements and Synergy:

• Secretary, Ministry of Information and Broadcasting, Sanjay Jaju, commends Prasar Bharti for SHABD pilot and website/app launches, foreseeing enhanced news dissemination synergy.
• CEO, Prasar Bharti, Gaurav Dwivedi, pledges outreach to media organizations to share diverse content formats through the PB SHABD platform.

Functionality of PB SHABD:

• Provides daily news feeds in video, audio, text, photo, and other formats sourced from Prasar Bharati’s extensive network.
• Designed to facilitate customized storytelling across various platforms, aiding smaller newspapers, TV channels, and digital portals.
• Free introductory offer to support smaller media entities.

Enhancements to Websites and App:

• Revamped websites offer seamless user experience with diverse content sections including National, International, Education, Health, Business & Economy, Science & Tech, Sports, Environment, and Opinion.