Authoor betel leaves from Tamil Nadu receives GI certificate

The Tamil Nadu State Agriculture Marketing Board and NABARD Madurai Agribusiness Incubation Forum have awarded a Geographical Indication (GI) certificate to the Authoor betel leaves from Thoothukudi district in Tamil Nadu. The certificate is granted in the name of Authoor Vattara Vetrilai Vivasayigal Sangam. This GI recognition opens up new avenues for marketing the Authoor betel leaves, enabling their reach in both domestic and international markets, tapping into their marketing potential.

The Unique Authoor Betel Leaf: A Spicy and Pungent Delight for Special Occasions

The Authoor betel leaf, predominantly utilized during special occasions such as temple festivals, housewarmings, and weddings, possesses a distinctively spicy and pungent flavor.
This exceptional leaf is exclusively found in the village of Authoor, situated in the Thoothukudi district of Tamil Nadu, owing to the utilization of Thamirabarani River water for irrigation purposes in the local fields.
Cultivated across an extensive area spanning approximately 500 acres of land, encompassing regions like Mukkani, Authoor, Korkai, Suganthalai, Vellakoil, and other Mukkani villages, the Authoor betel leaf showcases elongated stalks and is available in three distinct varieties. These three varieties include nattukodi, karpoori, and pachaikodi.
The significance of Authoor betel leaves in Tamil culture is highlighted by their mention in the 13th-Century book ‘The Travels of Marco Polo (The Venetian)’. Additionally, the rich historical value and importance of Authoor betel leaves are further evidenced by various ancient stone inscriptions.

Geographical Indication (GI) Tag

The Geographical Indication (GI) tag, recognized as the Geographical Indication Certification, is a form of intellectual property right awarded to a product to signify its origin from a specific geographic region.
This certification is granted to products that possess unique qualities or a reputation closely associated with that particular region.
To qualify as a GI, the product must feature a distinctive sign indicating its origin from a specific geographical area.
In India, the Geographical Indication Registry in Chennai is responsible for granting the GI tag. There are over 400 GI tag products from India. Tamil Nadu is one of the states with the most GI-tagged products to its credit.