FICCI Frames, India’s premier global media and entertainment convention, is gearing up to celebrate its 25th anniversary this year. This significant milestone in the history of the event marks a special moment for the media and entertainment industry, and in recognition of this achievement, renowned Bollywood actor Ayushmann Khurrana has been appointed as the brand ambassador for this year’s edition of FICCI Frames.
Ayushmann Khurrana’s Excitement and Commitment
Expressing his enthusiasm, Ayushmann Khurrana shared his feelings about being named the first-ever brand ambassador for FICCI Frames during its silver jubilee year. Reflecting on his journey, Khurrana stated, “It is a huge honour for me to be announced as the first Brand Ambassador for FICCI Frames in its silver jubilee year. As someone who arrived in Mumbai from Chandigarh with nothing but dreams in my eyes, I could never have imagined this incredible journey, one where my work has not only touched lives but also become a part of India’s rich pop culture tapestry.”
The actor, who has made a name for himself with his remarkable performances in Indian cinema, emphasized his commitment to working closely with the FICCI team to propel the event’s vision forward. He added, “In my new role, I am committed to working closely with the exceptional FICCI team to champion disruption, celebrate innovation, and highlight the excellence our industry consistently delivers.”
FICCI Frames 2025: Theme and Focus
The 25th anniversary edition of FICCI Frames will focus on the theme of “RISE: Redefining Innovation, Sustainability and Excellence.” This theme encapsulates FICCI Frames’ enduring role in shaping the narratives within India’s media and entertainment landscape, fostering creativity, and driving the industry’s evolution in response to changing global dynamics. Through this theme, FICCI Frames aims to highlight the groundbreaking contributions that the Indian media and entertainment industry has made to the world, all while promoting innovation and sustainability in its practices.
A Platform for Global Collaboration and Innovation
Held annually in Mumbai, FICCI Frames serves as one of the most prestigious platforms in India for media and entertainment professionals from all over the world. The convention brings together a diverse group of individuals, including influential personalities, creative professionals, policymakers, and global business leaders, to discuss emerging trends, technological advancements, and the key challenges facing the industry. It also acts as a key networking hub for stakeholders from various sectors within the entertainment world.
The event showcases a variety of formats, including keynote addresses, B2B meetings, masterclasses, policy roundtables, and a global content market. One of the major highlights of FICCI Frames is the Best Animated FRAMES Awards (BAF), which celebrates excellence in animation, visual effects, and digital media. Additionally, exhibitions and cultural evenings add vibrancy and offer attendees an opportunity to experience the cultural richness that India has to offer.
Prominent Figures Who Have Graced FICCI Frames
Over the years, FICCI Frames has had the privilege of hosting a wide range of prominent global figures who have contributed significantly to the media and entertainment industries. Some of the biggest international personalities who have graced the event include Hugh Jackman, the celebrated Hollywood actor, James Murdoch, CEO of 21st Century Fox, Charles H. Rivkin, Chairman of the Motion Picture Association of America, and Gary Knell, Chairman of National Geographic Partners. Other high-profile attendees include Ajit Pai, former Commissioner of the Federal Communications Commission (FCC), Jim Egan, CEO of BBC Global News, and JB Perrette, President of Discovery Networks International.
Bollywood stars have also been key figures at FICCI Frames, with Shah Rukh Khan, Aishwarya Rai Bachchan, Madhuri Dixit, and Amitabh Bachchan delivering influential addresses that inspire the future of Indian cinema and entertainment.
Ayushmann Khurrana’s Recent Work
Ayushmann Khurrana, who has established himself as one of the most versatile actors in Bollywood, is also currently riding high on the success of his recent work. He was last seen in the 2023 release Dream Girl 2, which received much acclaim from both critics and audiences alike. Throughout his career, Khurrana has delivered outstanding performances in films such as Bareilly Ki Barfi (2017), Badhaai Ho (2018), Dream Girl (2019), Bala (2019), and Shubh Mangal Zyada Saavdhan (2020). His ability to take on diverse roles and tackle both serious and light-hearted subjects has earned him a loyal fan following, making him one of the most admired stars in the Indian film industry.
Summary of the News
Why in News | Details |
---|---|
Event | FICCI Frames, India’s premier global media and entertainment convention, celebrates its 25th anniversary. |
Brand Ambassador | Bollywood actor Ayushmann Khurrana has been appointed as the brand ambassador for the 25th anniversary edition. |
Ayushmann Khurrana’s Statement | Expressed honor and excitement about being the first-ever brand ambassador for FICCI Frames in its silver jubilee year. |
Khurrana’s Journey | Reflects on his journey from Chandigarh to Mumbai and his impact on India’s pop culture. |
Commitment to FICCI Frames | Ayushmann Khurrana aims to work with FICCI to champion innovation, disruption, and highlight industry excellence. |
FICCI Frames 2025 Theme | Theme: “RISE: Redefining Innovation, Sustainability, and Excellence,” focusing on shaping narratives and promoting global contributions in the industry. |
Global Collaboration and Innovation | The event acts as a key platform for networking and discussion among global media, entertainment professionals, and policymakers. |
Event Highlights | Includes keynote addresses, B2B meetings, masterclasses, global content market, Best Animated FRAMES Awards, and cultural evenings. |
Prominent Figures at FICCI Frames | Previous attendees include Hugh Jackman, James Murdoch, Shah Rukh Khan, Aishwarya Rai Bachchan, Amitabh Bachchan, and more. |
Ayushmann Khurrana’s Recent Work | Last seen in Dream Girl 2 (2023), and known for roles in Bareilly Ki Barfi (2017), Badhaai Ho (2018), Dream Girl (2019), and others. |