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Badminton Star PV Sindhu Appointed Brand Ambassador for Tobacco Control

The Ministry of Health and Family Welfare, Government of India, organized an event to observe World No Tobacco Day 2024. This year’s theme, “Protecting Children from Tobacco Industry Interference,” highlights the urgent need to shield youth from the detrimental influences of tobacco consumption. During the event, the Union Health Secretary, Shri Apurva Chandra, addressed the gathering through a video message, focusing on the devastating impact of tobacco use.

Government’s Proactive Stance Against Tobacco

Shri Apurva Chandra emphasized the Government’s proactive stance, implementing measures across various levels—local, national, regional, and global—to significantly reduce tobacco prevalence and exposure to tobacco smoke, thereby fostering healthier communities. He unveiled the key focus areas for tobacco control initiatives in 2024, which include strict enforcement of India’s National Tobacco Control Law – COTPA 2003, intensified public awareness campaigns, increasing tobacco-free educational institutions, and establishing tobacco-free villages nationwide.

PV Sindhu: Inspiring Youth to Embrace a Tobacco-Free Life

In a significant move to motivate young children and youth to steer clear of tobacco in all forms, Indian badminton maestro Ms. PV Sindhu was designated as the brand ambassador for Tobacco Control today. In a compelling video message, Ms. Sindhu urged everyone to unite in the campaign against tobacco use, encouraging individuals to lead a tobacco-free life and embrace healthier choices today for a better tomorrow.

Operational Guidelines for Tobacco Cessation Centres

The event also witnessed the unveiling of Operational Guidelines for Establishing Tobacco Cessation Centres in Medical Institutions. This initiative aims to educate and sensitize medical students about tobacco cessation, aligning with the guidelines set by the National Medical Commission to train graduates in holistic medicine.

By offering these cessation services, medical institutions aim to substantially boost quit rates among tobacco users, thereby fortifying the overall healthcare system. The integration of tobacco cessation clinics into medical and other healthcare institutions will contribute to the universalization of cessation services and strengthen the health system as a whole.

Collaborative Efforts for a Tobacco-Free India

The appointment of PV Sindhu as the brand ambassador for Tobacco Control is a strategic move to leverage her influential status and reach, particularly among the younger generation. Her involvement in the campaign is expected to inspire and motivate individuals, especially youth, to adopt a tobacco-free lifestyle.

With the combined efforts of the Government, healthcare institutions, and influential figures like PV Sindhu, India aims to make significant strides in reducing tobacco prevalence, protecting children from tobacco industry interference, and promoting a healthier nation.

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