BCCI, ICC Team Up for Organ Donation Awareness

The International Cricket Council (ICC) has announced a new initiative, ‘Donate Organs, Save Lives,’ to promote organ donation awareness. The campaign will officially be launched on February 12, 2025, on the eve of the third and final ODI between India and England in Ahmedabad. The initiative aims to harness the influence of cricket to inspire people to pledge organ donation, ultimately saving lives. ICC Chief Jay Shah shared the announcement on social media, emphasizing how sports can drive positive social change.

Key Highlights of the Initiative

Campaign Details

• Campaign Name: ‘Donate Organs, Save Lives’
• Announced By: ICC Chief Jay Shah on social media platform X
• Launch Date & Venue: February 12, 2025, during the 3rd ODI between India and England in Ahmedabad
• Objective: To raise awareness about organ donation and encourage people to pledge as donors

Message from Jay Shah

• He highlighted that sport has the power to inspire and unite, urging everyone to take a step toward saving lives through organ donation

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Key Focus

• Emphasizing that one pledge can save multiple lives

Promotion & Public Engagement

• Indian cricketers will actively participate in spreading the message
• The campaign will be promoted through stadium displays, social media, and live match coverage
• Fans may get an opportunity to pledge organ donation online or during the match
• Expected Impact: The initiative aims to leave a lasting social impact and encourage more people to register as organ donors

Sunil Gavaskar’s Plea to BCCI for Charity Initiatives

• Indian cricket legend Sunil Gavaskar has urged BCCI to dedicate a day in their cricket calendar for charity, similar to Australia’s Pink Test and England’s charity events.
• Gavaskar stated that BCCI already has multiple charity programs, but they are not widely publicized.
• He believes making these efforts public will not only help the cause but also boost cricket’s popularity in India and globally.