Every year the Breast Cancer Awareness Month (BCAM) is observed in the month of October, from 01 to 31. The annual international health campaign aims to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The pink ribbon is an international symbol of breast cancer awareness.
Breast Cancer is a type of cancer that arises in the epithelium (lining cells) of the ducts or lobules in the glandular tissues of the breast. In 2020 more than 2.3 million women across the globe were diagnosed with breast cancer. Around 50% of breast cancers develop in women, who do not have identifiable breast cancer risk factors other than gender and age (above 40 years).