Digit Insurance has roped in cricketer Virat Kohli as its brand ambassador. Kohli has also invested in Digit Insurance in the past. Digit Insurance, a general insurance company that became the first unicorn of 2021 with a valuation of $1.9B.
With this association, the company aims to carry the message of ‘making insurance simple’ through the cricketer. Digit was able to get the Indian Men’s Cricket Team Captain to invest in the company before he planned to become the face for the brand.