GI Council Appoints S Prakash as CEO for Health Insurance Ecosystem

India’s health insurance sector is set to witness a more coordinated and structured approach with a key leadership appointment by the industry body of non life insurers. The move comes at a time when issues such as claim disputes, hospital billing practices and fraud management demand stronger collaboration among stakeholders. The new role is expected to enhance efficiency and trust across the health insurance ecosystem.

Why in the News?

The General Insurance Council has appointed S Prakash as Chief Executive Officer (CEO), Health Insurance Ecosystem and Strategic Partnerships. The appointment will take effect from January 7, 2026.

About the General Insurance Council

• The General Insurance Council (GI Council) is the apex industry body representing non life insurance companies in India.
• It works closely with insurers, regulators, and other stakeholders to promote orderly growth, address sectoral challenges and support policy initiatives in areas such as motor, health, crop and general insurance.

Role and Responsibilities of the New CEO

• In his new role, S Prakash will work closely with insurers, hospitals, regulators, and other stakeholders to drive sector-wide initiatives.
• His focus will be on improving transparency, efficiency and trust across the health insurance value chain, which includes policyholders, service providers, and payers.

Key Focus Areas

• S Prakash will oversee efforts to advance standardization of treatment protocols and care pathways, which is crucial for reducing disputes and cost variations.
• He will also help strengthen frameworks to address fraud, waste, and abuse, a persistent challenge in health insurance.
• Another major responsibility includes enabling smoother grievance redressal through common mechanisms and improving coordination between insurers and hospitals.

Significance of the Appointment

• The creation of a dedicated CEO role for the health insurance ecosystem signals the industry’s intent to move towards collaborative governance.
• It aligns with broader efforts to make health insurance more policyholder centric, reduce friction between insurers and hospitals, and improve overall confidence in the system.

Summary Table

Question

Q. The General Insurance Council primarily represents which segment of the insurance industry?

A. Life insurance companies
B. Reinsurance companies
C. Non life insurance companies
D. Pension funds