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Government Launches ‘Bharat Atta’ Initiative for Affordable Wheat Flour

Union Minister for Consumer Affairs, Food, and Public Distribution, Piyush Goyal, has launched a significant initiative to provide affordable wheat flour to consumers under the ‘Bharat’ brand. This initiative aims to offer a cost-effective alternative to the market prices, contribute to price moderation, and support the welfare of ordinary consumers.

The launch of ‘Bharat’ Atta is a significant step in the government’s commitment to support farmers and ensure essential commodities remain affordable for consumers. This initiative reflects the government’s dedication to stabilizing prices, enhancing supply, and benefiting both farmers and consumers. It aligns with the government’s ongoing commitment to ease the financial burden on the common man while supporting the agricultural sector. In a similar effort, the government previously introduced the Bharat Dal scheme, offering chickpeas (chana dal) and affordable onions to further support consumer welfare.

Subsidized Wheat Flour for Public Welfare

Under the ‘Bharat’ brand, Piyush Goyal has initiated the sale of wheat flour (Atta) at prices not exceeding ₹27.50 per kilogram. This effort aims to alleviate the financial burden on consumers, as the market prices often range between ₹40-45 per kilogram.

Increased Supplies and Moderation of Prices

The introduction of retail sale of ‘Bharat’ brand Atta will increase supplies in the market at affordable rates. This approach contributes to the continued moderation of prices for this essential food item, easing the financial burden on consumers.

Wide Availability Through Cooperative Outlets

‘Bharat’ Atta is made available through a wide network of cooperative outlets, including Kendriya Bhandar, the National Agricultural Cooperative Marketing Federation (NAFED), and the National Cooperative Consumers’ Federation (NCCF). The availability of affordable wheat flour is expanded to various co-op and retail outlets to ensure access for consumers.

Government’s Ongoing Efforts to Benefit Farmers and Consumers

Piyush Goyal emphasized that the government’s intervention in stabilizing essential commodity prices has benefited both farmers and consumers. He highlighted the measures taken in the past, such as providing subsidies to maintain affordable prices for items like tomatoes and onions, demonstrating the government’s commitment to supporting the agricultural sector.

Supporting Farmers Through Minimum Support Prices

The government supports farmers by fixing Minimum Support Prices (MSP) for food grains, pulses, and other crops, alongside nationwide procurement operations. These initiatives ensure that farmers receive fair prices for their produce, thus promoting their welfare.

Subsidized Essential Items for Consumers

The government also extends its support to consumers by providing essential items like Bharat Dal (pulses) at subsidized rates, offering relief while facilitating fair and affordable prices for these commodities.

Government Initiatives to Stabilize Essential Food Items

The Government of India actively monitors the retail prices of essential food commodities, analyzes price trends, and takes necessary actions to manage stocks and prevent hoarding. The Price Stabilization Fund (PSF) plays a crucial role in mitigating price volatility and benefiting both consumers and farmers.

Efforts to Ensure Availability of Edible Oils at Affordable Prices

The government is closely monitoring domestic retail prices of edible oils to ensure that the benefits of decreasing international prices are passed on to consumers. Measures include adjustments in import duties and agri-cess to control and ease the prices of edible oils in the domestic market.

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