Home » Harley-Davidson launches all-electric motorcycle brand ‘LiveWire’

Harley-Davidson launches all-electric motorcycle brand ‘LiveWire’

Sumit Arora Published On May 14th, 2021 Leave a comment

Harley-Davidson Inc. has launched an all-electric motorcycle brand “LiveWire,” the latest effort by the company to ramp up bets on the rapidly growing electric vehicle market. The company would create a separate electric vehicle-focused division, as it aims to attract the next generation of younger and more environmentally conscious riders.

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Named after Harley’s first electric motorbike, which was unveiled in 2019, the “LiveWire” division is slated to launch its first branded motorcycle in July.

Important takeaways for all competitive exams:

Harley-Davidson Inc. CEO: Jochen Zeitz (Mar 2020–);
Harley-Davidson Inc. Founded: 1903.

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Harley-Davidson launches all-electric motorcycle brand 'LiveWire'_6.1

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Sumit Arora

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As a team lead and current affairs writer at Adda247, my role involves researching and creating informative and engaging content aimed at helping candidates prepare for national and state-level competitive government exams. I specialize in delivering insightful articles that keep aspirants updated on the latest current affairs trends and developments. My primary focus is on educational excellence, ensuring that our readers are well-prepared and informed to face their exams with confidence. Through meticulously crafted content, I aim to guide and support candidates in their journey toward success.