HDFC Bank & Adobe partners to enhance digital customer experiences

HDFC Bank has announced a strategic partnership with Adobe to enhance the Digital Experiences of its Customers. The partnership is powered by Adobe Experience Cloud Solutions and will help HDFC Bank to deliver personalised digital experiences to existing as well as new customers, at any time and anywhere.

The Bank will use platforms like Data Management Platform in Adobe Audience Manager to develop a deep understanding of the customers. The collected data will enable HDFC to deliver focussed campaigns and communication to customers through email, mobile and off-line channels.

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HDFC Bank’s customers can now look forward to:

  • Usage of any device to do different types of end-to-end transactions.
  • Opening of accounts digitally, without visiting an HDFC branch.
  • A platform to apply for loans digitally from home 24×7.
  • Managing investments without any physical interface.

Important takeaways for all competitive exams:

  • The tagline of HDFC Bank: We Understand Your World.
  • HDFC Bank Headquarters: Mumbai, Maharashtra.

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