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HDFC Securities Launched Investor Education Platform ‘Roots’

Stock brokerage firm HDFC Securities has launched Roots, a dedicated platform providing comprehensive investor education and market analysis. The site offers multiple forms of valuable information, including articles, bite-sized tips, podcasts by experts, video tutorials and explainers, and live social media feed on the Indian financial markets. The biggest USP of the platform is that it produces content which are being searched on Google by current or prospective investors and traders.

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About The New Platform:

  • The Blog section of Roots is updated with articles addressing all aspects of investing in the Indian financial markets, from intraday trading to ETFs, and more. The Bytes section offers crisp content, including fun facts, stock information, share price performance in specific sectors, etc.
  • The Video segment offers easy-to-consume video tutorials on a wide range of financial instruments, including IPOs, ETFs, stocks, ELSS, global investing and mutual funds. It also contains explainers on how to use HDFC Securities’ proprietary trading platforms, namely the mobile app and Proterminal – the revolutionary portal for traders.
  • The podcasts segment consists of regular market news and analysis, including a morning market update, a midday update and a weekly market summary of the stock and currency markets. Finally, the Live Feed segment brings together all the opinions and recommendations of the experts at HDFC Securities regarding market moves and potential investment opportunities.
  • The portal also includes an UGC section (User Generated Content) where investors and traders can suggest topics they want to learn more about. The investors can also explore exclusive live webinars by registering themselves through the portal.

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