Meta CEO Mark Zuckerberg announced that the company is launching a new “payments in chat” feature on Instagram. With this new feature, users can purchase products from small businesses and track orders via direct messages on Instagram. According to Meta, every week, one billion people message businesses across Instagram, Facebook and WhatsApp.
To use the new feature, users can start by sending a direct message to a qualified small business they’re interested in buying from. In that same chat thread, they’ll then be able to pay, track their order and ask the business any follow-up questions.
- According to reports, the payments in messages feature will be available to qualified business accounts on Instagram.
- The platform also supports real-time interaction between buyer and seller. Users will be asked to add and review payment information and shipping address.
- Users would be able to complete purchases using Meta Pay, the company said in a statement. Meta initially launched the feature as Facebook Pay in 2019.
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