Reliance Jio has been ranked as the strongest brand in India and placed ninth among the world’s strongest brands, according to the latest report ‘Global 500 – 2023’ published by Brand Finance. ‘Jio’ was placed ninth among the world’s strongest brands ahead of brands like EY, Coca Cola, Accenture and Porsche, and behind the likes of Google, YouTube, Deloitte and Instagram. With a Brand Strength Index of 90.2, Jio is the only brand of India among the world’s strongest 25 brands, according to the Brand Finance listing.
About Brand Finance & Brand Strength Index:
Brand Finance is headquartered in London. Brand Finance defines a ‘Brand Strength Index‘ as essentially a modified Balanced Scorecard split between the three core pillars of the ‘Brand Value Chain’ viz. Brand Inputs, Brand Equity and Brand Performance. These metrics can include but are not limited to marketing spend, awareness, consideration, reputation, NPS, acquisition, retention, market share, volume, and price premium. This takes into account the relative strength of the brand in the market.
Brand Strength Index, is primarily a quantitative analysis, where scores for the independent measures are informed by market research (functional and emotional drivers), and financial data (marketing investment, price premium, revenue growth).