J&K Launches ‘Vote Ka Tyohar’ Theme Song

In an effort to encourage voter participation in the upcoming Jammu and Kashmir Assembly Elections, the Office of the Chief Electoral Officer (CEO), J&K, launched the theme song ‘Vote Ka Tyohar’. 

CEO and his views

• The song, released by CEO, Pandurang K Pole, is aimed at motivating voters across Jammu and Kashmir Union Territory to cast their votes in the Assembly Elections, which begin on 18 September 2024 across seven districts of both the Jammu and Kashmir divisions.
• The CEO appreciated the efforts of the students and the Principal of Padma Shri Padma Sachdev Government PG College for Women, Gandhi Nagar, Jammu, for their contribution in making the song a success.
• Pandurang K Pole emphasized the importance of voting and the role of the youth in ensuring high voter turnout. 
• He encouraged students to actively participate in the electoral process and urged all eligible voters to exercise their democratic right.

Contributions in the making of song

• The theme song was produced by Rangyug, a renowned performing arts organization committed to promoting social change and self-realization through theater,
• as part of the SVEEP (Systematic Voters’ Education and Electoral Participation) Campaign and was choreographed by the students of Padma Shri Padma Sachdev Government PG College for Women, Gandhi Nagar, Jammu. 
• The project was directed by Deepak Kumar, with lyrics penned by Dr. Liaquat Jafri and music composed by Pankaj Pardhan and S. Amarjeet Singh.

What is SVEEP?

• Systematic Voters’ Education and Electoral Participation program, better known as SVEEP, is the flagship program of the Election Commission of India for voter education, spreading voter awareness and promoting voter literacy in India.
• SVEEP’s primary goal is to build a truly participative democracy in India by encouraging all eligible citizens to vote.

Other efforts by Election Commission previously

The theme of ‘Chunav Ka Parv, Desh Ka Garv’ , ECI (Election Commission Of India)  campaign ‘Turning 18,’ in the run-up to the 18th Lok Sabha Elections

ECI launched another impactful campaign titled ‘You Are The One’ recently.