Kantar's BrandZ India report 2021 announced

According to Kantar’s BrandZ India 2021 report, Amazon, Tata Tea and Asian Paints emerged as the most purposeful brands in India across technology, FMCG, and non-FMCG categories respectively. In technology ranking Amazonleads the index followed by Zomato, YouTube, and Google, and Swiggy jointly in 4th place.

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While Asian Paints topped the non-FMCG rankings, Samsung and Jio ranked jointly in the 2nd position, followed by MRF. The FMCG category rankings saw Tata Tea topping the chart, Surf Excel in 2nd position.

India’s Top 5 Most Purposeful Brands:

Rank	Most Purposeful Technology Brands	Most Purposeful FMCG Brands	Most Purposeful Non-FMCG Brands
1	Amazon	Tata Tea	Asian Paints
2	Zomato	Surf Excel(Detergent brand)	Samsung & Jio
3	YouTube	Taj Mahal (tea brand)	MRF
4	Google & Swiggy	Parachute & Maggi	Tata Housing
5	Flipkart	Britannia	Airtel