Kerala Tourism’s ‘Human by Nature Print Campaign’ bagged the Prestigious Pacific Asia Travel Association (PATA) Grand Title Winner 2020 for Marketing. The awards were announced during a presentation ceremony of Virtual PATA Travel Mart 2020 in Beijing. The PATA Awards are supported and sponsored by Macao Government Tourist Office (MGTO).
About Human by Nature Print Campaign:
‘Human by Nature’ was a marketing strategy to revive tourism that was hit by the 2018 floods and the Nipah outbreak. Showcasing culture and daily life of the people, it was conceptualised and scripted by Stark Communications. The campaign had helped Kerala Tourism achieve record growth of 17.2% in tourism arrivals in 2019, the highest in 24 years.
The PATA Grand Title Winners are presented to outstanding entries in Three Categories:
- Marketing,
- Sustainability
- Human Capital Development
PATA Grand Title Winners 2020:
| S.No. | PATA Grand Title Category | winner |
|---|---|---|
| 1 | PATA Grand Title Winner 2020 for Marketing | ‘Human by Nature Print Campaign’ by Kerala Tourism, India |
| 2 | PATA Grand Title Winner 2020 for Sustainability | ‘Anurak Community Lodge’ by YAANA Ventures, Thailand |
| 3 | PATA Grand Title Winner 2020 in Human Capital Development | ‘Unleashing Greatness’ by MGM China, Macao, China |
Important takeaways for all competitive exams:
- Pacific Asia Travel Association (PATA) Chairman: Chris Bottrill.
- Pacific Asia Travel Association Headquarters: Bangkok, Thailand.
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