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KVIC launches ‘Khadi Sanatan Vastra’ from its flagship store in CP, New Delhi

The Khadi and Village Industries Commission (KVIC) has recently unveiled a new clothing range called ‘Sanatan Khadi Vastra’ at its flagship store in Connaught Place, New Delhi. This launch aligns with the broader vision of promoting Khadi as a symbol of national pride and sustainable fashion.

Launch Details

Event Date: The range was launched on January 17, 2024.
Venue: The unveiling took place at the Khadi Bhawan, Connaught Place, Delhi.
Discount Offers: To celebrate the launch, KVIC offered a special 20% discount on ‘Sanatan Vastra’ and 10% to 60% on other Khadi and village industry products from January 17 to 25, 2024​​​​​​​​​.

Design and Manufacturing

  • Design Location: The design for the ‘Sanatan Vastra’ was prepared at the Khadi Center of Excellence (COEK) located at the National Institute of Fashion Technology (NIFT).
  • Manufacturing Process: The manufacturing of Khadi does not involve any mechanical or chemical processes, making Sanatan textiles unique as they are prepared as per traditional Indian methods​​​.


  • Cultural Relevance: The ‘Sanatan Vastra’ represents a blend of India’s rich heritage and modern fashion trends, aiming to attract the youth to Swadeshi products.
  • Economic Impact: The launch is not just about fashion but also about improving the livelihoods of millions of artisans in rural India, contributing to the economic empowerment of these communities.

Important Takeaways for Exam Preparation

  • KVIC Founded: 1957;
  • KVIC Headquarters: Mumbai;
  • KVIC Chairman Shri Manoj Kumar.

Important Questions Related to Exams

  • Where did the unveiling of ‘Sanatan Khadi Vastra’ take place in New Delhi?
  • Which Indian fashion institute is associated with the design of ‘Sanatan Vastra’?
  • What is the economic significance of the launch of ‘Sanatan Vastra’ by KVIC?
  • What is the aim of KVIC in launching the ‘Sanatan Khadi Vastra’ range?
  • How does ‘Sanatan Vastra’ contribute to the sustainability of fashion in India?

Kindly share your responses in the comment section.


KVIC launches 'Khadi Sanatan Vastra' from its flagship store in CP, New Delhi_4.1



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