Meta Appoints Arun Srinivas as India Head to Lead Business Expansion

In a major leadership move, Meta has appointed Arun Srinivas as its new Managing Director and Head of India, effective July 1, 2025. Currently heading Meta’s ads business in India, Srinivas will now oversee the company’s overall business, innovation, and revenue strategy in one of its largest global markets. His elevation follows the resignation of Shivnath Thukral, and comes at a time when Sandhya Devanathan has taken charge of Meta’s operations across India and Southeast Asia.

Why in News?

Meta officially announced Arun Srinivas’s promotion to lead its India operations. His appointment follows  Resignation of Shivnath Thukral (former VP & Head of Public Policy). Expansion of Sandhya Devanathan’s role to cover both India and Southeast Asia.

About Arun Srinivas

• Holds a postgraduate degree from IIM Calcutta.
• Brings 30 years of experience in sales and marketing.

Worked at,

• Hindustan Unilever
• Reebok
• Ola
• WestBridge Capital
• Joined Meta in 2020 as Director and Head of Ads Business.

New Role & Responsibilities

• Title: Managing Director and Head, Meta India
• Effective from: July 1, 2025
• Will report to Sandhya Devanathan, who now heads India and Southeast Asia.

Responsibilities

• Lead business, innovation, and revenue strategy in India.
• Strengthen partnerships with advertisers and agencies.
• Drive AI, Reels, and Messaging as core focus areas.
• Continue scaling Meta’s role in digital transformation and entrepreneurship in India.

Strategic Significance

• India is Meta’s largest user base globally for platforms like Facebook, Instagram, and WhatsApp.

This leadership change is seen as a move to,

• Enhance regional decision-making.
• Foster localized business solutions.
• Deepen Meta’s engagement with startups, creators, and advertisers.
• Comes amid rising focus on AI-driven ad solutions and regulatory challenges in India.