MoT Launches National Best Tourism Village and National Best Rural Homestays Competition 2024

In a bid to boost Rural Tourism and enhance sustainable development, the Ministry of Tourism, Government of India, has announced the National Best Tourism Village Competition 2024 and the National Best Rural Homestay Competition 2024. Building on the success of the previous edition in 2023, where 25 villages were recognized for their excellence, these competitions aim to strengthen rural economies and foster community involvement. This initiative is part of the comprehensive National Strategy and Roadmap for the Development of Rural Tourism in India.

Strategic Initiatives for Rural Tourism Development

The Ministry, in collaboration with the Indian Institute of Tourism and Travel Management, has undertaken strategic initiatives outlined in the National Strategy and Roadmap. These initiatives include the National Best Tourism Village and National Best Homestays Competitions. The goal is to create a conducive environment for Rural Tourism growth by actively engaging governments, industry stakeholders, NGOs and local communities.

Multi-Stakeholder Collaboration for Sustainable Development

Recognizing the importance of a multi-stakeholder approach, the Ministry encourages collaboration between governments, industry stakeholders, NGOs and local communities. Through these competitions, efforts are synergized to strengthen rural economies, fostering healthy competitiveness among villages and homestays.

Objectives of the Competitions

The competitions serve as a platform to identify and reward outstanding contributions to Rural Tourism, promoting active community involvement and supporting the sustainable development goals. By recognizing villages and homestays in Gold, Silver and Bronze categories, the Ministry aims to incentivize communities and individuals to play an active role in shaping the future of Rural Tourism in India.

Impact on Lesser-Explored Regions

These competitions are not just about recognition; they aim to have a tangible impact on lesser-explored regions. By boosting tourism in these areas, the initiative seeks to create a ripple effect, preserving cultural authenticity and promoting sustainable and responsible in the tourism sector.

Central Nodal Agency for Effective Implementation

To ensure effective implementation, the Ministry has established the Central Nodal Agency for Rural Tourism and Rural Homestays (CAN RT & RH). This agency plays a pivotal role in conducting-building sessions for states, creating Master Trainers who can propagate the competitions at the grassroots level.

Application Details and Timeline

The competitions were officially launched on World Tourism Day, 27^th September 2023. The application portal is open from 15^th November to 31^st December 2023, providing ample time for villages and homestays to submit their entries. Interested participants can access the application portal through www.rural.toursim.gov.in.