Brand Guardianship Index 2024
In a remarkable achievement, Mukesh Ambani, the visionary leader steering Reliance Industries Limited, secures the first position among Indian executives and an impressive second globally in the prestigious Brand Guardianship Index 2024 by Brand Finance. This recognition places Ambani ahead of renowned global leaders such as Satya Nadella, Sundar Pichai, Tim Cook, and Elon Musk.
Diversified Conglomerates Category Dominance
In the ‘Diversified’ conglomerates category, Ambani outshines his peers, claiming the top spot. This notable position precedes respected figures like N Chandrasekaran of Tata Group and Anish Shah of Mahindra Group.
Leading with a Score of 80.3
Brand Finance’s survey awarded Mukesh Ambani an impressive Brand Guardianship Index (BGI) score of 80.3. He stands just below the leading score of 81.6 held by Huateng Ma of China-based Tencent. The BGI utilizes a balanced scorecard, emphasizing CEOs’ ability to act as stewards of their company’s brand and long-term value.
ESG Considerations at the Forefront
The analysis underscores the increasing significance of Environmental, Social, and Governance (ESG) considerations in determining CEO reputation. Mukesh Ambani’s leadership reflects a strategic focus on sustainability, aligning with the evolving landscape of responsible business practices.
Brand Guardianship Index 2024, Sustainability Champion Impact
The survey reveals a paradigm shift, highlighting that being recognized as a ‘sustainability champion’ holds a significant 14% impact on reputation scores. This surpasses factors such as perceived trustworthiness (12.5%), having a ‘strong strategy and vision,’ and global recognition, emphasizing the growing importance of ESG in shaping CEO perceptions.
About the Brand Guardianship Index 2024
The Brand Guardianship Index, crafted by Brand Finance, is a prestigious global platform that acknowledges CEOs who effectively and sustainably enhance their business’s value. This achievement requires CEOs to skillfully manage the expectations and needs of various stakeholders, including employees, investors, and the wider community, ensuring a harmonious balance.
The 2024 edition of the survey spotlighted Mukesh Ambani’s exemplary leadership within the ‘Diversified’ conglomerates category. Ambani’s performance was noted for its excellence, surpassing global leaders as well as prominent Indian executives such as N. Chandrasekaran, the Chairman of Tata Sons, who climbed to the 5th position from the 8th in 2023, and Anish Shah of the Mahindra Group, who ranked at number 6.
Brand Finance’s methodology for this index is to create a comprehensive scorecard that evaluates various aspects of a CEO’s capacity to manage their company’s brand and ensure its long-term value. A significant highlight from the survey is the emphasis on Environmental, Social, and Governance (ESG) factors, which now play a pivotal role in shaping a CEO’s reputation.
The Brand Guardianship Index is dedicated to celebrating CEOs who adeptly navigate the complex terrain of achieving commercial success, fostering long-term brand growth, and managing their personal reputation. Key elements contributing to a CEO’s reputation score include being acknowledged as a ‘sustainability champion’—a factor that accounts for 14% of the variance in reputation scores, surpassing the importance of perceived trustworthiness (12.5%), having a solid strategy and vision, and attaining global recognition.
The index evaluates CEOs based on ‘Perception’ factors that reflect current opinions, ‘Performance’ factors that demonstrate actual outcomes, and ‘Promotion’ factors that enhance future perceptions and results. Mukesh Ambani’s continual ascent in the global rankings is a testament to his dedication to sustainable business practices and his prowess in effective brand stewardship.