National Consumer Rights Day is observed every year on December 24. On this day in 1986, the Consumer Protection Act 1986 received the Presidential assent and thus came into force. The Act aims to provide consumers with effective safeguards against different types of exploitation, such as defective goods, deficiency in services and unfair trade practices.
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About National Consumer Rights Day:
- This day provides an opportunity for people to highlight the importance of the consumer rights movement and the need to make every consumer more aware of their rights and responsibilities.
- ‘Jago Grahak Jago’, which means ‘Be aware consumer’, is a consumer awareness program launched by the Department of Consumer Affairs.
- As part of this initiative, the government has used channels to create consumer awareness through print, media advertisements, audio campaigns and video campaigns for consumer information and education.
Important takeaways for all competitive exams:
- Minister of Consumer Affairs, Food and Public Distribution: Piyush Goyal.