NITI Aayog and Flipkart collaborate to enhance WEP

NITI Aayog and Flipkart, have come together to launch the revamped Women Entrepreneurship Platform. The Women Entrepreneurship Platform (WEP) is a unified access portal which brings together women from different parts of India to realise their entrepreneurial aspirations.

The idea of the platform was first mooted by Amitabh Kant, CEO, NITI Aayog who announced the setting-up of a Women Entrepreneurship Platform in NITI Aayog at the conclusion of the 8th Global Entrepreneurship Summit (GES) held in Hyderabad in 2017, with an overarching theme of ‘Women first, prosperity for all’. 

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About the Women Entrepreneurship Platform:

  • The revamped version shall also include an additional feature to offer mentorship to the women mentees with specific knowledge concerning a problem area through a dedicated online mechanism facilitated under FICCI-FLO’s Empowering the Greater 50% mission.
  • Women entrepreneurs today face unique obstacles, from a lack of networking opportunities and mentors to the challenge of balancing work and family.
  • When women come together or form communities, they are better equipped to tackle challenges that come their way. Shared experiences from mentors and professionals further help.
  • ‘Community’ on the WEP platform aims to connect knowledge-seeking women entrepreneurs who have questions or seek clarifications on multiple aspects of setting up new businesses (like registering businesses, GST, funding, effects of the pandemic, etc.), or progressing already established businesses; to knowledge providing women entrepreneurs who have experience in setting up businesses and hence can contribute by solving queries.

Important takeaways for all competitive exams:

  • NITI Aayog Formed: 1 January 2015.
  • NITI Aayog Headquarters: New Delhi.
  • NITI Aayog Chairperson: Narendra Modi.
  • Flipkart headquarters: Bengaluru, Karnataka.
  • Flipkart CEO: Kalyan Krishnamurthy.

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